The "L" word

Dated: January 8 2025

Views: 203

"A bottle of water is just a bottle of water—until location changes everything. At a corner store, it might cost $2. At the gym, where you’re working up a sweat, it’s $4. And on a plane, where options are limited, it could be $12. The water hasn’t changed, but its value depends on where you buy it. Location determines convenience, demand, and price—and this same principle applies to so many things, including real estate."

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Eric Cosgrove

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The "L" word

"A bottle of water is just a bottle of water—until location changes everything. At a corner store, it might cost $2. At the gym, where you’re working up a sweat, it’s $4. And on a

Read More